15Hospitality Identity · Experience2023
Cinder & ClayFire, food and gathering
A warm, elemental restaurant identity built around the theatre of open-fire cooking and the pleasure of gathering at one table.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
The restaurant needed to feel premium without becoming formal, and atmospheric without depending on predictable rustic styling.
The approach
An interlocking C&C mark, ember-red signal colour and tactile material palette connect the kitchen’s heat with a precise contemporary identity. Every touchpoint is designed to feel collected, useful and human.
The result
A complete hospitality system spanning menus, tableware, signage, reservations, social content and the physical dining environment.
- Status
- Independent design project
- Services
- Brand identityHospitality designEnvironmental graphicsDigital touchpoints
#1c1b19
#d44c2f
#eee5d7
#9a7548
Clear hierarchy
Consistent application
Purposeful detail