05Paid Social · Product Creative · E-commerce2023
CycleteesMade for the ride
A conversion-minded campaign system presenting cycling apparel with the confidence, warmth and community spirit of the people who wear it.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
Multiple rider identities and product ideas needed to feel part of one campaign while remaining instantly readable in fast-moving social placements.
The approach
Strong garment framing, heritage colour and mature cycling lifestyle imagery create a consistent visual rhythm. Modular layouts adapt cleanly across feed, story, carousel and short-form motion.
The result
A coherent commercial toolkit that expands product storytelling while protecting graphic legibility and brand recognition across every placement.
- Status
- Commercial freelance project
- Services
- Paid-social designProduct art directionCampaign systemsFormat adaptation
- Brand
- Visit live website ↗
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Clear hierarchy
Consistent application
Purposeful detail