13Paid Social · Product Launch2023
Northline AdsA launch campaign with one clear voice
A product-led launch system translating Northline’s disciplined identity into warm, direct-response social creative.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
The advertising needed enough variety to introduce the product range, communicate flavour categories and build brand recognition without becoming visually repetitive.
The approach
Packaging remains the hero while orange signal blocks, controlled typography and everyday coffee moments create clear creative territories. Each format is designed around one message and one visual priority.
The result
A complete launch library covering single-product, range, lifestyle, delivery and location-led ads across the primary paid-social placements.
- Status
- Independent design project
- Services
- Campaign art directionStatic adsCarousel designPlacement adaptation
#171717
#f3eee2
#c94f17
#b8ab98
Clear hierarchy
Consistent application
Purposeful detail