09Poster · Typography · Print2021
Velo CityFestival of cycling culture
An energetic festival identity bringing rides, talks and film together through a bold, adaptable typographic system.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
The programme covers different formats and audiences, so the identity needed to feel unified while making schedules and event information easy to navigate.
The approach
Oversized condensed type, kinetic cropping and a high-visibility orange palette create immediate recognition across city streets and mobile screens.
The result
A modular poster family that scales into tickets, wayfinding, programmes and digital announcements.
- Status
- Independent design project
- Services
- Poster designTypographyPrint systemEvent graphics
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09 / SYSTEM
Velo City
Festival of cycling culture
Clear hierarchy
Consistent application
Purposeful detail