12Social Campaign · Motion Direction2022
Make RoomA creative conversation series
A bold social-first identity for a conversation series about process, practice and the space required for better ideas.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
The series needed to stop the scroll, support changing guests and topics, and remain recognisable across static posts and short-form motion.
The approach
A modular tile grid, uncompromising type and acid green create a repeatable system. Flexible blocks become frames, transitions and information panels in motion.
The result
A complete launch kit with announcement posts, speaker cards, quote formats, stories and motion principles.
- Status
- Independent design project
- Services
- Campaign identitySocial templatesMotion directionTypography
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12 / SYSTEM
Make Room
A creative conversation series
Clear hierarchy
Consistent application
Purposeful detail