11UI Design · Digital Product2023
MoveSimple journeys, clearly understood
A focused cycling companion that turns ride data into calm, useful information without overwhelming the rider.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
Fitness interfaces can become dense with competing metrics. Move needed to prioritise the information that supports consistent riding and everyday progress.
The approach
A warm neutral interface, strong numeric hierarchy and one expressive route colour guide attention. Modular cards make key information understandable at a glance.
The result
A cohesive mobile product covering onboarding, weekly activity, ride details, route discovery and progress tracking.
- Status
- Independent design project
- Services
- Product designUI systemInformation designPrototyping
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11 / SYSTEM
Move
Simple journeys, clearly understood
Clear hierarchy
Consistent application
Purposeful detail